# Meet the writers and editors · Funnel Critic

> Source: https://funnelcritic.com/authors

## The masthead

A byline should point to a person with a beat, not an anonymous house voice. Here is who writes Funnel Critic and what each of us is responsible for.

* F  
### [Funnel Critic Editorial](/authors/funnel-desk-editorial)  
Editorial desk  
Funnel Critic Editorial is the house byline for work that is a team effort: the standards behind every ranking, the pricing we re-verify each quarter, and the corrections when a tool changes. It also reviews and fact-checks the pages our editor signs before they publish.  
[Full profile](/authors/funnel-desk-editorial)
* ## [Marta Ovalle](/authors/marta-ovalle)  
Editor, funnel & checkout tools  
Marta Ovalle leads Funnel Critic's coverage of funnel builders and checkout platforms. She reads the long-running threads where operators compare tools after months of live ad spend, cross-checks every claim against the vendor's own docs and pricing pages, and confirms prices with each vendor before a verdict goes live. She writes most of the roundups and pricing pages, and she decides when a ranking changes.  
[Full profile](/authors/marta-ovalle)

### Related

* [About Funnel Critic](/about)
* [How we rank](/methodology)
* [Editorial policy](/editorial-policy)

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