# Marta Ovalle · Funnel Critic

> Source: https://funnelcritic.com/authors/marta-ovalle

## Marta Ovalle

Editor, funnel & checkout tools

Everything under this byline is written the way the whole desk works: reading what long-term users report, checking each vendor's own documentation and pricing, and verifying the numbers before a word is published. Nothing is written from a single demo, and no ranking is for sale.

About

Marta Ovalle

Editor, funnel & checkout tools

Marta Ovalle leads Funnel Critic's coverage of funnel builders and checkout platforms. She reads the long-running threads where operators compare tools after months of live ad spend, cross-checks every claim against the vendor's own docs and pricing pages, and confirms prices with each vendor before a verdict goes live. She writes most of the roundups and pricing pages, and she decides when a ranking changes.

[martao@funnelcritic.com](mailto:martao@funnelcritic.com)

### Beats

* funnel builders
* checkout and order bumps
* pricing and plan limits
* startup go-to-market

### How to read this byline

When you see this name on a page, the work followed the same routine: the reasoning is written out so you can check it, every price is dated and re-verified each quarter, and any drawback we found is named rather than buried. Recommendations can carry an affiliate link, which is how the site is funded, but a link never changes the order. If you think a verdict here is wrong, especially a price that has moved, that is worth an email, and it is how these pages get better.

### Related

* [Full masthead](/authors)
* [About Funnel Critic](/about)
* [How we rank](/methodology)

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