# ClickFunnels pricing (2026) · Funnel Critic > Source: https://funnelcritic.com/reviews/clickfunnels/pricing Pricing ## ClickFunnels pricing (2026) The ClickFunnels plans from $97 to $297 a month plus the $5,997-a-year Dominate tier, what changes as you climb, why most people land on Scale, and the trial and refund terms. By [Marta Ovalle](/authors/marta-ovalle), reviewed by [Funnel Critic Editorial](/authors/funnel-desk-editorial). Prices verified 29 September 2026. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. At a glance Our score 3.8 Starts at $97/mo Free trial 7 days Best for Course, coaching and info-product sellers who want a proven funnel platform and will learn it Founded 2014 Website [Official site](https://www.clickfunnels.com/) ClickFunnels keeps its pricing simple on the surface and complicated underneath. This is the full picture, verified against ClickFunnels' own pricing page on 29 September 2026, including which plan most businesses actually end up on, what the free trial and money-back guarantee cover, and the two things that make the sticker price misleading. ### ClickFunnels pricing, plan by plan ClickFunnels has no free plan. Its monthly plans run from $97 on Launch to $297 on Optimize, with a top Dominate tier at $5,997 a year, all in USD. There is a free trial and a 30-day money-back guarantee, and ClickFunnels takes 0% of your sales. | Plan | Monthly | Yearly | What you get | | -------- | ----------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Launch | $97 | $81/mo | 1 workspace, 2 team members, 10K contacts, 50K emails/mo, 3 courses, 5 domains, unlimited funnels, pages and visitors, standard support, AI tools (1M words). | | Scale | $197 | $164/mo | The most popular tier. 5 workspaces, 5 team members, 75K contacts, 300K emails/mo, unlimited domains, priority and live chat support, automations, custom code editor and full API access. | | Optimize | $297 | $248/mo | 10 workspaces, 10 team members, 150K contacts, 750K emails/mo, the Affiliate Center, advanced workflows, a private onboarding hour and FunnelFlix Pro training. | | Dominate | Annual only | $5,997/yr | 20 workspaces, 20 team members, 400K contacts, 1.2M emails/mo, VIP support, a dedicated email IP, SSO, branding removal and 3 hours of private onboarding. | #### What actually changes as you climb The jump that matters most is from Launch to Scale. Launch at $97 is real and usable, with unlimited funnels, pages and visitors, but it caps you at one workspace, two team members and 10,000 contacts, and 50,000 email sends a month. Once your list grows or you add a teammate, those caps push you to Scale at $197, which lifts contacts to 75,000, adds automations, unlimited domains, priority and live chat support, a custom code editor and full API access. Scale is where most serious ClickFunnels businesses run. Optimize at $297 is the next real step, adding the Affiliate Center, advanced workflows and higher contact and send limits for marketers running at scale. Dominate at $5,997 a year (annual only) is for larger operations that need a dedicated email IP, SSO, branding removal and VIP support. Two features to note when comparing tiers: the Affiliate Center only appears on Optimize and up, and automations start on Scale, not Launch. ### The trial, the fees and the money-back terms ClickFunnels has no free plan. To try it you start a free trial from the pricing page and build inside the platform. Separately, there is a 30-day money-back guarantee: if you decide within 30 days that it is not for you, ClickFunnels says it will cancel your account and refund without penalties or fees. Two details make the price better than it looks. First, ClickFunnels takes 0% of your sales, so unlike some checkout tools it is not skimming a cut of every order. Second, every plan includes unlimited funnels, pages, visitors and hosting, so there are no traffic overages to fear as a campaign scales. The offsetting catch is the contact and email-send caps, which are the real upgrade trigger: a growing list, not growing traffic, is what moves you up a tier. Annual billing saves roughly 15 to 17% on the lower plans. As with any annual plan, set a reminder before your renewal date and confirm any cancellation went through, especially given the billing complaints some long-term users report. ### Is it worth the money? The short version of the value case, before you commit a card. ##### What works * It is a proven, funnel-first platform with a deep ecosystem. ClickFunnels invented much of this category, and that shows in the template library, the FunnelFlix training, the huge community and the endless walkthroughs online. When you get stuck building a funnel, someone has already documented the fix. For a non-technical seller, that lowers the real cost of getting a funnel live. * The funnel and checkout mechanics are its strength. Order form bumps, one-click upsells, one-time offers, A/B testing and a Smart Checkout are what ClickFunnels was built for, and they still hold up. If your business runs on multi-step offers, this is core competence, not a bolt-on. * One login covers the whole path. Pages and funnels, checkout, email, a CRM with pipelines and appointments, courses, a community and a store all sit on one platform, so a course or coaching business can run without stitching plugins together. * It takes no cut of your sales, and hosting is unlimited. ClickFunnels charges 0% on your transactions, so you keep every dollar, and every plan includes unlimited funnels, unlimited pages, unlimited visitors and hosting on a global edge network. Even the entry Launch plan does not cap your traffic. * There are real safety nets to try it. You get a trial to build a funnel inside the platform, plus a 30-day money-back guarantee on a paid charge, so you can put a real funnel together before you are locked in. ##### What to watch * The learning curve is steep. This is the single most consistent complaint from long-term users. The 2.0 editor is deep, and reviewers report weeks or months before they felt fluent, with some still hitting limitations regularly. Budget real setup time, not an afternoon. * Bugs and glitches still show up. Version 2.0 fixed the worst sluggishness of the old platform, but reviewers who use it daily still report intermittent glitches, logouts and middling page-speed scores, which can nudge your SEO. Most call it usable with rough edges rather than broken. * Support is inconsistent, and billing complaints are real. Some users praise live video help; others report slow answers and no easy phone line. Public complaint records include over-billing and double-billing, so watch your statements and confirm cancellations went through. * It is not cheap, and the entry plan is tight. Launch at $97 a month caps you at one workspace, two team members and 10,000 contacts, and email and contact limits push many users up to Scale at $197\. Priced against simpler tools, ClickFunnels is a premium spend. * It is hard to leave. Pages built in ClickFunnels do not export cleanly to another platform, and there is no one-click importer coming in. If you switch tools later, budget rebuild time; your contacts come out as a CSV file, your funnels do not. ### Pricing FAQ How much does ClickFunnels cost? The monthly plans are Launch at $97, Scale at $197 and Optimize at $297, plus a Dominate plan at $5,997 a year billed annually only. Annual billing saves roughly 15 to 17% on the lower tiers. There is no free plan. Does ClickFunnels have a free plan or free trial? No free plan. There is a free trial you start from the pricing page, plus a 30-day money-back guarantee on a paid charge if you change your mind. Which ClickFunnels plan should I choose? Most businesses run on Scale ($197) once their email list or team grows past the Launch plan's caps of 10,000 contacts and two team members. Launch ($97) suits a solo founder with a small list; Optimize ($297) adds the Affiliate Center and advanced workflows. Does ClickFunnels charge transaction fees? No. ClickFunnels takes 0% of your sales on every plan. You still pay your payment processor's own fees, but ClickFunnels itself takes no cut of your revenue. What is the catch with the $97 Launch plan? Traffic is unlimited, but contacts and email sends are not: Launch caps you at 10,000 contacts, 50,000 emails a month, one workspace and two team members, and it has no automations. A growing list is what pushes most users to Scale at $197. Is annual billing worth it on ClickFunnels? It saves roughly 15 to 17% on the lower tiers (Launch drops to about $81 a month, Scale to about $164). It is worth it once you are sure ClickFunnels is your platform; while you are still deciding, monthly billing plus the 30-day guarantee is the safer route. ### What we read #### From ClickFunnels * * Smart Checkout * Sales funnel builder #### Other sources 8 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[capterra-learn\] [ClickFunnels Reviews 2026 - Capterra ](https://www.capterra.com/p/156583/ClickFunnels/reviews/) Capterra 2. \[g2-threemonths\] [ClickFunnels Reviews - G2 ](https://www.g2.com/products/clickfunnels/reviews) G2 3. \[g2-editor\] [ClickFunnels Pros and Cons - G2 ](https://www.g2.com/products/clickfunnels/reviews?qs=pros-and-cons) G2 4. \[trustpilot-steep\] [ClickFunnels Reviews - Trustpilot ](https://www.trustpilot.com/review/www.clickfunnels.com) Trustpilot 5. \[bbb-billing\] [ClickFunnels BBB Complaints ](https://www.bbb.org/us/id/eagle/profile/internet-marketing-services/clickfunnels-1296-5005943/complaints) Trustpilot 6. \[getyourhelper-glitches\] [ClickFunnels Review 2025 (After Spending $20K+ on It) ](https://getyourhelper.com/clickfunnels-review) Blog 7. \[supplygem-quirks\] [ClickFunnels Review: Why You'll Love or Hate It (2026) ](https://supplygem.com/reviews/clickfunnels/) Blog 8. \[marketingagency-migration\] [Honest ClickFunnels Review for 2026 ](https://themarketingagency.ca/blog/honest-clickfunnels-review/) Blog ### Related reading For the full verdict, read our [ClickFunnels review](/reviews/clickfunnels). If the price or the learning curve is the sticking point, our [ClickFunnels alternatives](/alternatives/clickfunnels) ranks what people move to, including a free option, and the [best funnel tools for startups](/best) shows where ClickFunnels sits against the field. --- [Funnel Critic](/) Independent reviews and comparisons of funnel, page and checkout tools for startups running paid traffic. Ranked from real user reports and verified pricing. We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 Funnel Critic. Independent and reader-supported.