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Kajabi review (2026)

Kajabi is the pick if you sell courses, memberships or coaching and want them to feel premium on a platform that also handles the pages, email and checkout. The catch is price: it starts at $143 a month and climbs fast, and it is more than a beginner with one product needs. Lean on the trial and the 30-day money-back guarantee before you commit.

By Marta Ovalle, reviewed by Funnel Critic Editorial. Updated 2026-09-30.

Our rating: 4 / 5, ordinal within our funnel-tool rankings.

Quick answer

Yes, Kajabi is a real, established platform. It launched in 2010, and it says more than 100,000 businesses have earned over $12 billion on it. On G2 and Capterra it rates around 4.4 to 4.6.

Kajabi is worth it if your product is a course, a membership or a coaching program and you want it to feel premium, with the pages, email and checkout handled on the same login. It is harder to justify if you are just starting out with one small offer, or if the budget is tight. Kajabi has no free plan and starts at $143 a month billed annually. Between the free trial and the 30-day money-back guarantee, you can build a real product and test it before you commit.

Kajabi is the name that comes up first when a coach or creator asks where to sell a course, and for good reason. It launched in 2010 and set out to be the one place an expert runs the whole business: the course itself, the membership or community around it, the email list, the landing pages, the checkout and the analytics, all on one login.

The question is not whether it works, because it does, and it is one of the most polished tools in the category. The question is whether what it does justifies the price, which is among the highest in this space. This review covers what Kajabi is genuinely good at, what its 2026 plans actually cost, the complaints that come up most in long-term use, and who is better served by something cheaper.

What works

  • The course, membership and coaching tools are the best in the category. Structured lessons and modules, drip scheduling, assessments, certificates and cohorts are all built in, and reviewers consistently rate the delivery experience as the most polished of any platform here. If your product is knowledge, this is the core job done properly.
  • It really is one platform. Courses, communities, email and automations, landing pages, funnels and a checkout share one login and one contact database, so your student list, your emails and your sales reporting all line up without plugins or a Zapier chain that breaks.
  • Kajabi takes no revenue share. Whatever your customers pay, you keep, minus only the card processing fee. That matters at volume, because a platform that skims a percentage of every sale can cost far more than a flat subscription once you are selling steadily.
  • The checkout handles the things that lift revenue: one-time payments, subscriptions and payment plans, plus upsells, downsells and order bumps, with automated tax calculation built in.
  • Pro adds a branded mobile app in the app stores, which Kajabi lists at a $199 a month value, so an established creator can put their courses and community in a native app without hiring a developer.

What to watch

  • Price is the number-one complaint. Kajabi starts at $143 a month billed annually, or $179 month to month, and climbs to $499 on Pro. The most detailed 2026 review found pricing escalation was the single most common thing users complained about.
  • There is no free plan, and the entry Basic plan is capped at 2,500 contacts, 5 products and 2 admin users. Growth, at $199 a month billed annually, is where advanced automations, affiliate programs and branding removal arrive, so the real working plan often costs more than the entry sticker.
  • Support draws consistent criticism. Independent reviews report slow or unresolved tickets, and one flags a poor BBB standing with unanswered complaints. When a launch breaks, a fast answer is not guaranteed.
  • It is more than a beginner needs. If you only want to host and sell a single course, you are paying for communities, funnels, an email platform and an affiliate system you may not touch yet. Course-only tools cost a fraction of this.
  • Third-party payment processors cost extra. Kajabi takes no revenue share, but if you use an outside processor other than PayPal instead of Kajabi Payments, it adds a fee of 2% on Basic, falling to 0.5% on Pro, on top of the processor's own charge.

What buyers keep saying

Research: unverified

Best in class for courses and coaching ↑ frequently praised

Independent comparisons single out Kajabi's structured course builder (modules, lessons, drip scheduling, assessments and certificates) as the reason coaches and creators pick it over Kartra, whose learning tools reviewers call cumbersome.

“Kajabi has a proper course builder with modules, lessons, drip scheduling, assessments, and certificates”

Podia Blog: Kajabi vs. Kartra (2026): An honest comparison for creators

“Kartra lacks structured learning paths and progress tracking, making course creation cumbersome”

BloggingX Blog: Kartra vs. Kajabi: My Views as a Skeptic User (2026)

Pricing escalation is the top complaint ↓ common complaint

The most detailed 2026 review of Kajabi found pricing escalation was the single most common complaint among analyzed user quotes, and the entry plan is well above Kartra's sticker price.

“pricing escalation was the #1 complaint (26 of 71 analyzed quotes)”

Ruzuku Blog: Kajabi Review 2026: Quality, Support & the Real Value

Support and billing reputation ↓ common complaint

Reviewers report slow or unresolved support and a poor BBB standing, with multi-hour chats and an unmonitored phone line noted in 2026 write-ups.

“Kajabi holds an 'F' BBB rating with 18 complaints, 15 unanswered”

Ruzuku Blog: Kajabi Review 2026: Quality, Support & the Real Value

“pricing escalation was the #1 complaint (26 of 71 analyzed quotes)”

Ruzuku Blog: Kajabi Review 2026: Quality, Support & the Real Value

“Kajabi holds an 'F' BBB rating with 18 complaints, 15 unanswered”

Ruzuku Blog: Kajabi Review 2026: Quality, Support & the Real Value

“Kajabi has a proper course builder with modules, lessons, drip scheduling, assessments, and certificates”

Podia Blog: Kajabi vs. Kartra (2026): An honest comparison for creators

“Kartra lacks structured learning paths and progress tracking, making course creation cumbersome”

BloggingX Blog: Kartra vs. Kajabi: My Views as a Skeptic User (2026)

The reviews, weighed up

Kajabi's ratings are high where it counts. On G2 and Capterra it sits around 4.4 to 4.6, and the praise is consistent: reviewers describe the course and membership tools as the most polished in the category. Independent comparisons back this up. Podia's 2026 write-up notes that Kajabi has a proper course builder with modules, lessons, drip scheduling, assessments, and certificates, the structured learning a coach selling knowledge actually needs.

The criticism is about money and support. The most detailed 2026 review, from Ruzuku, found that pricing escalation was the #1 complaint among the user quotes it analysed, and it flags a weak support record, reporting Kajabi holding an 'F' BBB rating with 18 complaints, 15 unanswered. Read together, the pattern is a product people rate highly for what it does and complain about for what it costs and how slowly it answers when something breaks.

What Kajabi costs

Kajabi has no free plan. Its 2026 plans run from $143 a month on Basic (billed annually, or $179 month to month) up to $499 on Pro, with a free trial and a 30-day money-back guarantee. Kajabi takes no cut of your sales; you pay only card processing fees.

PlanMonthlyYearlyWhat you get
Basic$179$1432,500 contacts, 5 products, 1 website, 1 community, 2 admin users. Unlimited landing pages, funnels and marketing emails. Kajabi Payments card fee 2.9% + $0.30.
Growth$249$19925,000 contacts, 50 products, 11 admin users, advanced automations, affiliate programs, 500 AI credits and the option to remove Kajabi branding.
Pro$499$399100,000 contacts, unlimited products, 3 websites, 3 communities, 26 admin users, custom code editor, API access and a branded mobile app (a $199/mo value).

Annual billing saves 20% across the board, which is how the headline $143, $199 and $399 figures are reached; paid monthly the same plans are $179, $249 and $499. The jump most people weigh is Basic to Growth. Basic caps you at 2,500 contacts and 5 products, while Growth lifts that to 25,000 contacts and 50 products and adds advanced automations, affiliate programs and the option to remove Kajabi branding.

On fees, Kajabi is clearer than most. It takes no platform revenue share. Kajabi Payments charges a standard card fee of 2.9% plus 30 cents on Basic, falling to 2.7% on Pro. If you prefer an outside processor other than PayPal, Kajabi adds a fee of its own, 2% on Basic down to 0.5% on Pro, so using Kajabi Payments is usually cheaper. When you outgrow a contact tier, capacity comes in blocks of 25,000 contacts for $125 a month rather than forcing a full plan jump.

Changelog

  • 30 September 2026. First published. Plans and features verified against Kajabi's own pricing page on 30 September 2026: Basic $179, Growth $249 and Pro $499 a month (20% less billed annually), no platform revenue share, and a 30-day money-back guarantee.

Frequently asked questions

What is Kajabi and who is it for?
Kajabi is a platform for experts who sell what they know: coaches, course creators, educators and practitioners. On one login you build and deliver courses, memberships, communities and coaching programs, and market them with landing pages, email, funnels and a checkout, all sharing one contact database.
How much does Kajabi cost in 2026?
Three plans: Basic at $143 a month, Growth at $199 and Pro at $399, each billed annually. Paid month to month they are $179, $249 and $499. There is no free plan, but there is a free trial and a 30-day money-back guarantee.
Is there a Kajabi free plan or free trial?
There is no free plan. Kajabi offers a free trial to build and test a product, and a 30-day money-back guarantee that refunds a charge if you cancel within 30 days. Between the two you have room to try it properly before committing.
Does Kajabi take a cut of my sales?
No. Kajabi charges no platform revenue share, so you keep what your customers pay minus card processing. Kajabi Payments charges 2.9% plus 30 cents on Basic, dropping to 2.7% on Pro. Using an outside processor other than PayPal adds a Kajabi fee of 2% on Basic to 0.5% on Pro.
Is Kajabi good for beginners?
It works for beginners, but it is expensive for one. If you only need to host and sell a single course, you are paying for communities, funnels, email and affiliates you may not use yet. A course-first tool costs far less until you actually need the wider platform.
Kajabi vs Kartra: which is better?
Kajabi is more polished for courses and memberships and costs more. Kartra bundles a similar broad set, plus a helpdesk and stronger affiliate tools, for a lower entry price, but its course delivery is rougher and users report more bugs. If courses are the main event, Kajabi; if breadth for less is, Kartra.

What we read

From Kajabi

Other sources

4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [ruzuku-kajabi] Kajabi Review 2026: Quality, Support & the Real Value Blog,
  2. [ruzuku-kajabi-support] Kajabi Review 2026: Quality, Support & the Real Value Blog,
  3. [podia-kartra-kajabi] Kajabi vs. Kartra (2026): An honest comparison for creators Blog,
  4. [bloggingx-kartra-kajabi] Kartra vs. Kajabi: My Views as a Skeptic User (2026) Blog,

Related reading

Weighed head-to-head against a close rival: Kartra vs Kajabi. Systeme.io vs Kajabi.

Deciding between platforms? Read our head-to-head on Kartra vs Kajabi. If Kajabi is more than you need, our Kajabi alternatives ranks what people move to, including cheaper and free options, and the pricing guide breaks down every tier. See where it sits among the best funnel tools for startups and how we judge each one in our method.

Marta Ovalle

Written by

Marta Ovalle

Editor, funnel & checkout tools

Marta Ovalle leads Funnel Critic's coverage of funnel builders and checkout platforms. She reads the long-running threads where operators compare tools after months of live ad spend, cross-checks every claim against the vendor's own docs and pricing pages, and confirms prices with each vendor before a verdict goes live. She writes most of the roundups and pricing pages, and she decides when a ranking changes.

martao@funnelcritic.com

Last checked 2026-09-30