What each funnel tool takes from a sale
The monthly plan price leaves out the cut some platforms take from every sale.
A lower monthly plan can cost more than the next tier once the tool takes a percentage of sales.
Enter the month's gross sales and the number of orders. The table applies each published cut. It is an estimate for planning. The vendor's invoice is the bill you pay.
Calculate the cut
Whole orders, sales in US dollars. Leave a field blank and the form will ask you to fill it.
Your estimate appears here after you calculate. The worked example further down uses $10,000 of sales and 200 orders if the script does not run.
How these amounts are calculated
Platform fees only. Subscriptions live on a different page.
Each rate comes from the vendor's own pricing or help page, read on 16 October 2026. Systeme.io, Kartra, Kartra's Essentials fee article, Kajabi, ClickFunnels, ElasticFunnels, GoHighLevel, Kit and Kit's Commerce FAQ are the pages behind the rates. Leadpages and Unbounce are included because buyers compare them with checkout tools, and neither publishes a platform sales fee.
The figure leaves out sales tax, refunds and chargebacks. Kartra's live Essentials invoice is net of refunds and chargebacks, and the form multiplies gross sales, so a month with refunds will be lower on the invoice than in this table. The form does not change Kajabi's surcharge by country.
Card processing is left out unless you check the Kajabi Payments box. That box adds the card rate Kajabi publishes for US entities. Stripe and PayPal rates for the other tools are not listed on these pages, so those rows show only the platform fee.
The monthly subscription is a separate bill. The funnel tool cost calculator picks a tier from contacts and traffic, and this fee table leaves that bill alone. The method for reading those pages is on our methodology page.
A month at $10,000 and 200 orders
About $50 an order. Kartra on Essentials, Kajabi Basic with a third-party processor, and every sale on an ElasticFunnels checkout.
| Tool | Rate used | Platform fee | What the row means |
|---|---|---|---|
| ClickFunnels | 0% | $0 | No percentage of sales, per its pricing FAQ. |
| GoHighLevel | None published | $0 | No checkout percentage on the pricing FAQ. Usage for text, calls and AI is separate. |
| Leadpages | None published | $0 | Stripe checkout can be embedded. No Leadpages sales fee is listed. |
| Systeme.io | 0% | $0 | 0% on every plan. Stripe or PayPal still charges its own processing rate. |
| ElasticFunnels | 0.5% of hosted sales | $50 | Every sale in this example runs through its hosted checkout. |
| Kajabi Basic | 2% third-party surcharge | $200 | Before the outside processor's own card rate. |
| Kit | 3.5% + $0.30 | $410 | $350 from the percentage, plus $60 from 200 orders. |
| Kartra Essentials | 5% of gross sales | $500 | The live invoice would be lower if you refunded any of those sales. |
| Unbounce | No checkout | n/a | No native sales checkout on the pricing page. |
Kit adds a fixed amount on every order, so splitting the same sales into more orders raises only that line.
My take
I would skip Kartra Essentials once monthly gross sales pass $1,200. Essentials is $59 a month and charges 5% of hosted sales. Starter is $119 a month and charges nothing on the sale. At that volume the 5% fee matches the $60 difference between the plans, and Starter costs less after that. Switch the form to Starter and the Essentials line in the table disappears.
What each fee actually covers
Each section below is the rate that vendor publishes. The table above is one month run through those rates.
Kajabi transaction fee
Kajabi's pricing page says it does not take a revenue share as a platform, and that you keep what you earn. Stripe, PayPal or Kajabi Payments still charge their own processing fee. Kajabi Payments lists 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro, for US entities. A third-party payment provider, other than PayPal and Kajabi Payments, adds 2% on Basic, 1% on Growth and 0.5% on Pro.
The form's third-party setting uses that add-on and stops there. The outside processor's own card rate is extra, and Kajabi does not publish it. Our Kajabi pricing and payment options page lists the plan prices.
Kartra transaction fee
Only the Essentials plan charges a transaction fee. Kartra's plans page lists that percentage on products hosted in Kartra, and Starter and above list none. The fee arrives on a monthly invoice. The support article starts from sales plus rebills, then subtracts refunds, chargebacks and partial refunds.
Refunds are not an input, so the Essentials row uses gross sales. Plan prices and contact limits are on the Kartra pricing and Essentials fee page.
Kit transaction fee
Kit, formerly ConvertKit, charges 3.5% + $0.30 on every digital sale in USD, on Free, Creator and Pro. Its Commerce FAQ says there is no monthly Commerce fee and nothing to pay until you make a sale. The same 3.5% + 30c line is on Kit's pricing table.
People who sell digital products with Kit pay that commerce line on every plan. Kartra vs Kit on fees and automations sets the commerce line next to Kartra's plan fee.
Systeme.io fees
Systeme.io lists 0% transaction fees on every plan and says you can accept Stripe or PayPal at no extra cost from Systeme.io. The card networks still charge their own rate. That processing rate is separate from the zero-fee row.
The remaining tools
ClickFunnels asks whether it takes a percentage of sales and answers no, with the line that you keep every penny you make.
GoHighLevel's pricing FAQ separates the subscription from usage-based telecom and AI charges. It does not list a percentage of checkout volume, so the table shows no platform cut. Text, calls and AI still bill on top of the subscription.
ElasticFunnels charges 0.5% only on revenue processed through its hosted checkouts. Sales through BuyGoods, ClickBank, Shopify or any third-party checkout are not charged. The share field is the percentage of monthly sales that use the hosted checkout. Plan limits are on the ElasticFunnels checkout fee page.
Leadpages offers an embeddable Stripe checkout and does not state a Leadpages transaction fee. Unbounce sells landing pages and forms, with no native sales checkout on the pricing page, so its row stays blank.
Frequently asked questions
What is the difference between a platform fee and card processing?
Does Unbounce charge a fee on sales?
Does Kajabi take a cut of what I sell?
Which Kartra plan adds a transaction fee?
Changelog
What we read
Other sources
11 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [sys] Systeme.io pricing
- [kartra] Kartra plans and pricing
- [kartra-help] Kartra Essentials transaction fees
- [kajabi] Kajabi pricing
- [cf] ClickFunnels pricing
- [ef] ElasticFunnels pricing
- [ghl] GoHighLevel pricing
- [kit] Kit pricing
- [kit-help] Kit Commerce fees
- [lp] Leadpages pricing
- [ub] Unbounce pricing
Related
- Tools and calculators on the best-of page
- Funnel tool cost calculator
- Which funnel tool fits you
- Kajabi pricing and payment options
- Kartra pricing and Essentials fee
- Kartra vs Kit on fees and automations
Next, calculate the subscription in the funnel tool cost calculator. It uses list size and traffic, which this fee table leaves out.
Written by
Marta Ovalle
Editor, funnel & checkout tools
Marta Ovalle leads Funnel Critic's coverage of funnel builders and checkout platforms. She reads the long-running threads where operators compare tools after months of live ad spend, cross-checks every claim against the vendor's own docs and pricing pages, and confirms prices with each vendor before a verdict goes live. She writes most of the roundups and pricing pages, and she decides when a ranking changes.
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