Unbounce starts at $29 a month, but the plan that includes A/B testing costs $149 a month. Smart Traffic starts at $249. Annual billing cuts the listed monthly equivalent by 25%, and every standard plan includes a 14-day trial with no credit card.
The important price is not always the first one. Starter is suitable for a very small launch or for learning the builder, but 500 monthly visitors is too little for most active ad campaigns. Build gives you enough traffic for a modest campaign and unlimited pages, yet leaves out the feature most buyers associate with Unbounce: A/B testing.
Experiment is the honest starting point for a team that wants to improve conversion rates through controlled tests. It costs $149 monthly, or a listed equivalent of $112 per month on annual billing. It also adds dynamic text replacement, which lets a search campaign align the page copy with a keyword or URL parameter. Optimize costs $249 monthly and adds Smart Traffic, which routes each visitor toward the variant Unbounce predicts will perform best for that person.
All standard plans include unlimited conversions, unlimited subdomains, more than 100 templates, hosting and support. They do not include unlimited traffic, users or root domains. Unbounce says pages keep running after you pass a traffic limit, but it may charge a one-time overage based on the extra usage. That is better than taking a live campaign offline, but it makes traffic forecasting part of the buying decision.
The 14-day trial gives access to the plan you choose and does not require a card. Trial accounts have some limits, including one user, no custom domains and traffic restrictions. Use the trial to rebuild one real campaign page in both desktop and mobile views. That exposes the workflow cost before an annual commitment.
