Pricing
Unbounce pricing (2026)
The $29 entry price is real, but A/B testing begins at $149. Here is what every Unbounce plan includes, where limits change and when the upgrade pays off.
Unbounce pricing looks simple until you match a plan to the job. Starter publishes five pages for $29 a month. Build removes the page cap for $99. Experiment is the first plan with A/B testing at $149. Optimize adds Smart Traffic at $249.
We verified these prices and limits against Unbounce's pricing page on 30 September 2026. Annual billing reduces the listed monthly equivalent by 25%. The 14-day trial does not require a card, so use it to test the desktop and mobile workflow before choosing a billing term.
Unbounce pricing, plan by plan
Unbounce starts at $29 a month, but the plan that includes A/B testing costs $149 a month. Smart Traffic starts at $249. Annual billing cuts the listed monthly equivalent by 25%, and every standard plan includes a 14-day trial with no credit card.
| Plan | Monthly | Yearly | What you get |
|---|---|---|---|
| Starter | $29 | $22/mo | 5 pages, 500 monthly visitors, 1 user and 1 root domain. Includes the drag-and-drop builder, forms, hosting, support and the MCP server. |
| Build | $99 | $74/mo | Unlimited pages, 20,000 monthly visitors, 1 user and 1 root domain. Adds scripts, pixels, popups, sticky bars, multi-step forms, AI copywriting and custom code. |
| Experiment | $149 | $112/mo | Unlimited pages and A/B tests, 30,000 monthly visitors, 3 users and 2 root domains. Adds unlimited variants, traffic allocation, confidence intervals and dynamic text replacement. |
| Optimize | $249 | $187/mo | Unlimited pages, 50,000 monthly visitors, 5 users and 3 root domains. Adds Smart Traffic, scheduling, advanced triggers, benchmarks and audience insights. |
| Concierge | Custom | Custom | Starts at 100,000 monthly visitors, 15 users and 5 root domains, with implementation services and a dedicated customer success manager. |
| Agency | Custom | Custom | Starts at 50,000 monthly visitors, 5 users and 10 root domains, with implementation help and an agency partner directory listing. |
The plan boundaries that matter
Starter is a low-risk way to learn the builder, but five pages and 500 monthly visitors make it too small for most ongoing paid campaigns. Build is the first comfortable publishing plan. It gives one user unlimited pages and 20,000 visitors, plus scripts, popups, sticky bars, multi-step forms and custom styling. It still does not include A/B testing.
Experiment is the conversion program. At $149 monthly it adds unlimited tests and variants, manual traffic allocation, confidence intervals, dynamic text replacement and reporting. The visitor allowance rises to 30,000, with three users and two root domains. Optimize costs $249 monthly and raises those limits to 50,000 visitors, five users and three root domains while adding Smart Traffic, scheduling, advanced triggers, benchmarks and audience insights.
Concierge and Agency plans use custom pricing. Concierge starts at 100,000 visitors, 15 users and five root domains. Agency starts at 50,000 visitors, five users and ten root domains. Both include implementation services and a dedicated customer success manager.
The trial, overages and the real upgrade trigger
The trial lasts 14 days and does not ask for a credit card. It gives access to the plan you choose, though Unbounce applies trial limits such as one user, no custom domains and traffic restrictions. That is enough to rebuild a real page and inspect the editor, which is the most useful test.
Unbounce counts a visitor once per month using cookies, even if the person returns. When an account approaches its traffic limit, the company says it sends email and in-app warnings. Pages keep running after the limit is passed. Unbounce may then charge a one-time overage based on the extra usage, or you can upgrade.
The honest upgrade trigger is capability before volume. Move from Starter to Build when you need unlimited pages, custom scripts, popups or more than 500 visitors. Move to Experiment when you need A/B testing or dynamic text replacement. Move to Optimize only when Smart Traffic and audience insights can earn back the extra $100 a month.
Is it worth the money?
The short version of the value case, before you commit a card.
What works
- A mature no-code builder for campaign pages, forms, popups and sticky bars.
- Unlimited A/B tests and variants on the Experiment plan, with dynamic text replacement for keyword-matched pages.
- Smart Traffic on Optimize can route visitors to the variant most likely to convert.
- A 14-day trial requires no credit card, so you can inspect the editor before paying.
What to watch
- A/B testing starts at $149 a month, not on the $29 or $99 plans.
- Plans cap monthly visitors, users and root domains; overage fees can apply when traffic exceeds the limit.
- Critical reviewers report extra work when translating a desktop design to the mobile view.
- It builds campaign pages, not a full checkout, email system or end-to-end sales funnel.
Pricing FAQ
How much is Unbounce per month?
How much is Unbounce annually?
Does Unbounce offer a free plan?
Which Unbounce plan includes A/B testing?
Which Unbounce plan includes Smart Traffic?
Does Unbounce charge traffic overages?
Can I cancel after the Unbounce trial?
What we read
From Unbounce
Other sources
5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [hn-good-experience] Ask HN: Best landing page builder?
- [hn-nontechnical] Ask HN: Best landing page builder?
- [capterra-campaigns] Unbounce reviews
- [capterra-mobile] Unbounce reviews
- [trustpilot-value] Unbounce reviews
Related reading
For the full buying verdict, read our Unbounce review. If the $149 testing tier or the traffic limits are the sticking point, compare the best Unbounce alternatives. Our Leadpages pricing guide covers the closest simpler page-first option.