Leadpages pricing (2026)

By Marta Ovalle, reviewed by Funnel Critic Editorial. Prices verified 29 September 2026.

Leadpages pricing is really two products stacked. HTML Pub is the publishing layer for people who just need to ship pages. Leadpages is the superset that adds the conversion tools on top. This is the full picture, verified against Leadpages' own pricing page on 29 September 2026.

Leadpages pricing, plan by plan

Leadpages has no free plan. Its optimization tiers start at $67 a month, with cheaper publishing-only plans below them and a 7-day trial that needs a card.

Plan	Monthly	Yearly	What you get
HTML Pub Pro (publish only)	$20	$192	Publish pages, a site and a blog on a custom domain with SSL, plus the AI editor. No A/B testing, Smart Traffic or heatmaps. Tiers run from $7 to $33.
Grow	$67	$643	The entry optimization plan: unlimited traffic and pages, 4 custom domains, manual A/B testing, dynamic text replacement and lead enrichment.
Optimize	$135	$1,296	Adds Smart Traffic visitor routing, click and scroll heatmaps, auto-personalization and 10 integrations. The most popular tier.
Scale	$271	$2,602	Adds the full hands-off optimization loop, team seats and workspaces, 10 domains and a dedicated success manager.

What actually changes as you climb

Every Leadpages plan, from Grow up, includes the things rivals often charge extra for: unlimited traffic with no visitor caps, unlimited pages, AI page creation, manual A/B testing, dynamic text replacement and lead enrichment. What you pay more for is the automation. Smart Traffic, which routes each visitor to the variant most likely to convert, and click and scroll heatmaps arrive on Optimize. The full hands-off optimization loop, team seats and a dedicated success manager come on Scale.

Below Leadpages sits a separate publishing-only product, HTML Pub, priced $7 to $33 a month. It publishes pages, sites and blogs on a custom domain with SSL, but leaves out A/B testing, Smart Traffic and heatmaps. It is the cheapest way to get a Leadpages-built page live if you do not need the optimization layer yet. Paying annually takes 20% off any tier.

The billing terms to read before you enter a card

Leadpages has no free plan. To try it you start a 7-day trial and enter a card, which is charged on day 7 unless you cancel first. That is normal enough, but two policies are worth knowing before you commit.

First, refunds. Leadpages does not refund subscription payments. It lets you cancel future renewals at any time, and a short money-back window covers a first charge, but a renewal that has already billed is generally not refunded. Second, renewals. Long-term reviewers report annual plans auto-renewing with little warning, and a cancel flow that does not always take effect the first time. Several describe being charged for a year they did not mean to keep.

None of this makes the software a scam, and the product ratings on G2 and Capterra are genuinely good. But if you pay annually, set a calendar reminder before the renewal date and confirm in writing that a cancellation has gone through. It is the single most common regret in the reviews.

Is it worth the money?

The short version of the value case, before you commit a card.

What works

You get a clean, mobile-ready landing page live in minutes. Reviewers with no coding background single out the drag-and-drop editor and the template library, and the new AI builder can draft a branded page from a prompt in about a minute.
Every Leadpages plan includes unlimited traffic with no visitor caps. That is a real gap from Unbounce and Instapage, which cap monthly visitors on their entry plans and charge more when a campaign works.
A/B testing is included from the $67 Grow plan, where several rivals gate testing behind pricier tiers. Smart Traffic visitor routing and click and scroll heatmaps come one tier up on Optimize.
It is more than a page builder now. You get full websites and blogs on a custom domain with free SSL, an embeddable Stripe checkout, lead enrichment, and more than 200 integrations to push leads to your CRM or email tool.
It is cheaper than it was. The Grow list price has dropped, and a separate publishing-only product, HTML Pub, covers pages alone for $7 to $33 if you do not need the optimization tools.

What to watch

Design control is the trade-off. Reviewers say the templates are limited and pages built on them look like every other Leadpages page, with little pixel-level control over styles. A brand with strict guidelines will fight the editor.
The billing reputation is the real risk. Long-term reviewers report surprise annual auto-renewals, a cancel flow that does not always take effect, and refunds refused. Leadpages does not refund subscription payments, only future renewals, so its Trustpilot score sits far below its product ratings.
No free plan, and the 7-day trial needs a card. You commit a payment method to try it and you are charged on day 7 unless you cancel first. Given the cancellation complaints, set a reminder.
It is a page tool, not a full funnel. It has no funnel logic like ClickFunnels, and email is no longer built in since Drip became a separate company, so you still wire an email tool and a CRM alongside it.
The price only makes sense if you use the conversion features. If you just want to publish a page it reads as expensive next to lighter builders. The value lands when you run tests every week.

Pricing FAQ

How much does Leadpages cost?

The Leadpages optimization plans are Grow at $67, Optimize at $135 and Scale at $271 a month, with 20% off if you pay annually. A separate publishing-only product, HTML Pub, covers pages alone for $7 to $33 a month. There is no free plan.

Does Leadpages have a free plan or free trial?

No free plan. There is a 7-day free trial with full access, but it requires a card and bills on day 7 unless you cancel before then.

Can I get a refund from Leadpages?

Leadpages does not refund subscription payments that have already billed. You can cancel future renewals at any time, and a short money-back window covers a first charge only. Renewals are generally not refunded, which is the most common billing complaint.

How do I cancel Leadpages?

Cancel from your account settings to stop future renewals. Reviewers report the cancel flow occasionally not registering, so confirm in writing that it took effect, especially before an annual renewal date.

Is Leadpages' price going up or down?

The live plan cards now show Grow at $67/mo, lower than the $99 that some of Leadpages' own pages and several 2026 reviews still cite, so the entry price appears to have been cut recently. Annual billing saves a further 20%.

What is the difference between HTML Pub and Leadpages plans?

HTML Pub is the publishing layer: build and ship pages, sites and blogs with custom domains and SSL. Leadpages plans add the conversion layer on top, meaning A/B testing, Smart Traffic, heatmaps and lead enrichment. Your pages and domains carry over between them.

What we read

From Leadpages

https://www.leadpages.com
https://www.leadpages.com/pricing Plans and 7-day free trial
https://www.leadpages.com/product/ai-page-builder AI landing page creation
https://www.leadpages.com/product/smart-traffic Smart Traffic AI routing
https://www.leadpages.com/product/heatmaps Click and scroll heatmaps

Other sources

9 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

[cap-ease] Leadpages Reviews - Capterra Capterra
[cap-quick] Leadpages Reviews (page 2) - Capterra Capterra
[cap-templates] Leadpages Reviews (page 8) - Capterra Capterra
[cap-flex] Leadpages Reviews - Capterra Capterra
[vh-value] Leadpages Review: Pros & Cons (2026) - Ventureharbour Blog
[rg-billing] Leadpages Review 2026: Is It Worth $99/mo? - RevenueGeeks Blog
[hc-value] Leadpages Review 2026: Honest Verdict + 15 Real User Reviews - Hack'celeration Blog
[hc-hard] Leadpages Review 2026: We Tested Everything - Hack'celeration Blog
[ff-worth] Leadpages Review 2026: Pricing, Features & Worth It? - 49funnels Blog