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ThriveCart pricing (2026)

Standard includes the checkout and one order bump. Pro+ adds affiliates, dunning and extra bumps. A one-time Standard license is still available.

By Marta Ovalle, reviewed by Funnel Critic Editorial. Updated 2026-10-24.

ThriveCart has three ways to pay: monthly Standard, monthly Pro+, or a one-time Standard license with an optional yearly Pro+ add-on. Compare the plans. The pricing announcement added the monthly plans in 2026 and kept the license. Customers who already have an account keep that plan.

Read the ThriveCart review if you want to judge whether you might regret buying the license. The prices are in the table.

ThriveCart pricing, plan by plan

For Standard and Pro+, the yearly column is the monthly price when billing is annual. The lifetime tier is a single payment. The last line is a yearly Pro+ fee for people who already own that license.

PlanMonthlyYearlyWhat you get
Standard$47$37/moOne order bump, one-click upsells and downsells, checkout A/B tests, ThrivePages, subscriptions, unlimited products and funnels, and Academy Starter. A trial is included on the new monthly plans.
Pro+$87$67/moAffiliate center, subscription dunning, multiple order bumps, custom domains, and advanced subscription reporting. The same trial applies.
Lifetime StandardOne-time$495The campaign page still offers this Standard license. It shows the offer next to an older price of $1,995.
Pro+ on lifetimeAdd-on$295Yearly Pro+ for an account that already holds the one-time Standard license.

Standard includes one bump, the one-click upsell and downsell, checkout A/B tests, ThrivePages, subscriptions and Academy Starter. Pro+ adds the affiliate center, subscription dunning, multiple bumps, custom domains and advanced subscription reporting. The Standard license is a single payment. The support article describes Pro+ for those license holders as a yearly add-on, so affiliate tools are outside the license.

The processor fees page says ThriveCart takes 0% of the sale. Stripe, PayPal, or a buy-now-pay-later processor still charges its own rate. On a Standard subscription that page also lists 0.10% on subscription bumps, 5% of the first payment kept by a retention offer, and 0.10% on Advanced Adaptive Pricing. Those three charges sit next to the zero platform fee. Read them before you treat the headline fee as the whole cost of a sale.

Kartra's prices, including any fee on a sale, are on the Kartra pricing page.

How the license compares with paying monthly

Eleven months of monthly Standard cost about as much as the lifetime Standard price. That compares the two Standard prices directly. It does not predict your sales. After that, paying once is the cheaper way to keep Standard, and Pro+ still costs extra if you need affiliates.

Add the subscription to your other software in the funnel tool cost calculator. A platform that takes a percentage of the sale is a different kind of bill, which is what the checkout fee calculator is for.

When to pay once, and when to move to Pro+

Stay on monthly Standard if you need one bump, the upsell and checkout A/B tests, and affiliates can wait. Move to monthly Pro+ when the launch pays affiliates, a failed subscription payment has to be recovered, or you need more than one bump. Buy the one-time license when you expect to keep this checkout and you have already decided whether the Pro+ add-on is in the budget.

Start the trial on the plan that includes the feature you need. If the trial shows the upsell is not paying for the plan, read the Systeme.io review before you buy the license. Email and a member site in the same account are covered in the Kartra review.

Is it worth the money?

A short read on whether the price is worth paying.

What works

  • ThriveCart's processor fees page says the company takes 0% of the sale. Stripe, PayPal, or a buy-now-pay-later service still charges its own rate.
  • Standard includes one order bump, one-click upsells and downsells, checkout A/B tests, ThrivePages and subscriptions.
  • The campaign page still offers a one-time Standard license. The 2026 pricing announcement kept that license and added monthly plans beside it.
  • The monthly plans include a 30-day trial. Standard also includes ThriveCart Academy Starter.
  • Forum threads include sellers who tried other platforms and came back to ThriveCart.

What to watch

  • Affiliate tools, subscription dunning, extra order bumps and a custom domain are Pro+ features. One lifetime buyer found that affiliate management required a yearly add-on.
  • In an alternatives thread, a reader said SamCart's support team answered much faster.
  • One buyer requested a refund during the guarantee period and said it had still not been paid.
  • On a Standard subscription, the processor fees page lists separate charges for subscription bumps, retention offers and Advanced Adaptive Pricing.
  • This product is checkout software. Buyers who also need email marketing and a membership site often compare it with Kartra and Systeme.io.

Changelog

  • 24 October 2026. This pricing page uses the same vendor pages as the review.

Pricing FAQ

Why does the yearly column show a monthly rate?
The yearly column on the first two rows is a monthly rate billed annually. It is not one invoice for the year. The lifetime row is a single charge. The last row is a yearly add-on.
What are the automation charges on Standard?
Subscription bumps are 0.10%. A retention offer is 5% of the first payment it keeps. Advanced Adaptive Pricing is 0.10%. The processor fees page lists those on the Standard subscription, beside a zero platform fee.
I already have the license. What does Pro+ cost?
The support article describes Pro+ as a yearly add-on for lifetime Standard accounts. Affiliates, dunning, extra bumps and a custom domain are in that layer. The amount is the last row of the table.
Where is the longer review?
The ThriveCart review covers who should buy the license, what buyers report about affiliates and refunds, and the links to Kartra, Systeme.io and SamCart.

What we read

From ThriveCart

Other sources

11 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [r1] Thoughts on ThriveCart Reddit
  2. [r2] Thoughts on ThriveCart Reddit
  3. [r3] Thrivecart vs Samcart decisions Reddit
  4. [r4] Thrivecart vs Samcart decisions Reddit
  5. [r5] ThriveCart reviews on Capterra Capterra
  6. [r6] ThriveCart reviews on Capterra, page 2 Capterra
  7. [r7] Thoughts on ThriveCart Reddit
  8. [r8] Do any of you really use thrivecart? Reddit
  9. [r9] Do any of you really use thrivecart? Reddit
  10. [r10] ThriveCart alternatives Reddit
  11. [r11] Kartra vs ThriveCart Reddit

Related reading

Read the ThriveCart review to see who should buy the license and who should stay on the trial. If you do not want to pay for Pro+, read the guide to ThriveCart alternatives. The methodology page explains how both pages were written.

What each funnel trial actually costs, including credit card requirements and the refund window.

Trial duration, card rules and refund windows for every tool we cover.

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